Former AxiCom CEO Julian Tanner will lead Cohn & Wolfe’s growing tech practice.

Julian will be charged with cultivating client relationships, providing senior counsel, developing new business and managing teams across Cohn & Wolfe’s international network. He will be based in London and will report directly to Donna Imperato, Chief Executive Officer, Cohn & Wolfe Group.

"Over the past seven years, I’ve been fortunate to have Julian on my team, providing valuable strategy and insights in the technology space and driving AxiCom’s tremendous success,” said Donna. “Julian brings his deep expertise and leadership skills to expand Cohn & Wolfe’s global technology footprint and broaden its B2B and B2C offering.”

Julian will also maintain a leadership role as Chairman of AxiCom, working in partnership with its new CEO, who will be named later this week. He founded AxiCom in 1994, which was acquired by Cohn & Wolfe in 2008 and has operated as an independent brand within The Group.

“Cohn & Wolfe’s technology practice has had a lot of momentum over the past year, adding global and local business across healthcare, corporate and consumer technology. Much of this success is due to the agency’s reputation in creativity and branding, which have become increasingly important in this new era of brand-savvy technology companies,” said Tanner. “I see great potential to expand the offering by combining the agency’s creative and branding knowledge with deep tech expertise across industries.”