The AI-Transformed CCO: How Communications Leaders Must Adapt

It was a pleasure to host Frank X. Shaw, Chief Communications Officer of Microsoft, at Mubadala in London. Hearing insights from those at the epicenter of corporate affairs is fascinating.

If there was only one key takeaway from the session it would be: AI isn’t the future—it’s the present.

At Deverill, we are helping companies prepare for AI integration, ensuring teams are structured for maximum impact in a world where AI serves as an enabler, not a replacement.

🚀 The AI-Transformed CCO: How Communications Leaders Must Adapt 🚀

AI isn’t the future—it’s the present. For Chief Communications Officers (CCOs), standing still is not an option.

To stay ahead, communications leaders must lead AI adoption or risk having AI-driven decisions imposed on them. Here’s how to take charge of the transformation:

✅ Develop an AI Adoption Roadmap.
✅ Upskill Teams in AI Fluency & Prompt Engineering.
✅ Reassess Team Composition & Talent Strategy.
✅ Implement AI Governance & Review Policies.

AI is not a replacement for communicators—it’s an accelerator. The future belongs to those who integrate AI without losing the human touch.

How is your comms team preparing for AI? Get in touch!

Thanks to Helen Wildvank and the Page Society for facilitating.